Let interest in your brand come organically! Tips for increasing traffic to your site.

Lots of clients who come to me for content creation discuss key words with me, and insist on having it in abundance. They want content in a certain way, and will tell me things such as “information that is for the general public is not relevant to my site and me”. Fine, I hear you loud and clear. But  do you?

Thing is, content creation is an ever changing area and what worked yesterday may not work today. Take the case of Google’s search engine. Yes, that all-important search engine ranking that drives our content needs. It changes. It has changed. And it will continue to change. Key words are now not the only way to drive up traffic. Read about it here.

Secondly, let’s talk about thought leadership. Thought leaders are influencing market decisions in significant ways. Think not? Take Oprah. She and her interviewees shaped what we bought and how we thought for many years (and sometimes, continue to do so). That is opinion and thought leadership at its best (and yes, there are people ruining this concept by calling themselves thought leaders without actual experience or knowledge). Take this article for instance: it deals with why and how one becomes a thought leader. Don’t the points resonate with you? Do you see how they affect you? You must have the following of many customers, and the endorsement of a few legitimate thought leaders. Just like you advertise with known personalities playing lead roles, let them or others like them endorse your product online. They will persuade a new clientele for you.

And if you can’t get that endorsement? Create content that is user-generated. This links back to the first article about content creation. This method is now fast becoming popular, due to the changes with Google. Increase social media presence and links in and out of your site. That is organic growth. If you can get someone to come to your site through following you, or your blog, or through other connections you have made online (forums that allow links back to your social media sites), you are well on your way to leading the competition.

There are many subtle ways to get that traffic to your site. Talk to your content officer today, and see what works best for you and your company.

Generations X and Y

I was recently talking to a colleague about generations X and Y (aka Millennials). He, being an employer belonging to the older generation, was quite impressed with the Millennials. According to him, this lot are forthright, to-the-point, and take no nonsense from anyone. He gave examples of young people who are blazing trails in the marketing d branding fields with new ideas.

I belong to this age group, ad yet I wonder if I share their characteristics. I know when someone is talking through their hat but I was raised in such a way that we never called their bluff. We smiled and walked away. Also, we tried really hard to make everyone’s lives easier. I have always been a firm believer of doing the best for others. This is probably why I went into social service, where I spent ten years volunteering and basically being the girl in the background wearing black so that she would not be seen. I am not used to (intentionally) hurting people and do my best to be a dutiful daughter even when my desires do not coincide. This is how I was raised, and it looks like I was raised with the morals of an earlier generation.

However, the takeaway message then for me and others like me is that we have the potential to be similar to these trail blazers. We just need to make our way out from under that Victorian (insert the particular era) rock we were under.

It is our duty to be the best version of ourselves, and we have the capacity to do so being extremely polite and mindful. I would say that was the best way to be. There are lessons to be learned from the trailblazers and those lessons must be tempered with the positive aspects of our own upbringing. Hail Gen-Y!

P.S.: More on the topic, this time on Generation Z: http://www.fastcoexist.com/3045317/what-is-generation-z-and-what-does-it-want.

Marketing and the seven sins (Alok Ranjan)

Was going through some articles on LinkedIn, one of my favorite pastimes in the social media world, and I found this gem:

https://www.linkedin.com/pulse/7-deadly-sins-digital-marketing-alok-ranjan

In my more annoyed moments (after an onslaught of advertisements and in-your-face marketing), I have thought that marketing should be banned, that it should be illegal to have so much noise on TV, radio, and even the roads. I understand the importance of branding, sales and marketing, but that has never made me a believer of false advertising and exaggeration of the effects of a product. Not everyone can be the market leader, but if marketing is to be believed, every company is.

In my own writing, I have attempted at all times to steer clear of such deception. And mostly, I have succeeded. With that attitude in mind, I am sharing this for the benefit of the customer as well as the company. Hope you enjoy the article!

December charity – Positive Women’s Network

Positive Women’s Network is gearing up for its annual donation of school material to its young members and are looking for people to support this event.

They are looking for donations (accepting money/150 items or part thereof) for the following:

Stationery:

Exercise books (single ruled, double ruled, square ruled, botany, and non ruled of 80 pages, 120 pages, 160 pages, and 200 pages)

CR books (of 80 pages, 120 pages, and 200 pages)

Pencils

Erasers

Pens

Glue sticks

Mathematical sets

Bristol boards

Foot rulers

Color pencils

Pastel pencils

Drawing books

Small scissors

Dimai papers

Other:

Bags (pre-school, and grades 1 – 13)

Water bottles (pre-school, and grades 1 -6)

Lunch boxes (pre-school, and grades 1 -6)

Bed sheets – for households – double sized

Towels

In cash contributions

Food (for children and parents)

Stationery material from the office for organizing the event

If you would like to donate or help out at the event, do contact me for more information.

On editing…

Editors are a misunderstood lot. People think editing is the addition of missing commas, question marks, and other punctuation marks. They say just a quick edit. A look at the grammar maybe. It won’t take you long will it?

Thing is, yes it will. Not because we are bad at our jobs, but because we are good at it. We give YOUR piece of writing more than a cursory glance. Of course, we look for missing punctuation marks, punctuation errors, grammatical errors, and mistakes of all types. But we also look at the overall style, voice, flow, relevance to the topic, the clarity of the points you make, and the length of sentences. We substitute words, we add words, we make sentences more concise and clear. We have a guideline for your document. We follow a certain way of spelling (UK English/American English/Australian English). We look at the context in which you are writing, the country in which you are writing from. We look at what matters to you, in your time, and in your place, and also, to your study or country or organization, or whatever it is that matters to you that requires this document from you. Also, if we write anything for you (we do have to add words or change sentences), we change our own styles to match your style (so you won’t find us using the word brevity (or even eschew) if your “hardest” word is a one-syllable word (and vice versa, mind you!). Also, if there are references, we check that these are done right, all are caught, etc.

These are not the only things we do. We keep a massive list of rules in our heads when we edit. But for now, this should suffice. 🙂

Editing requires great concentration and patience. We are, after all, looking at someone else’s writing and 1. making sense out of that, 2. looking for errors, 3. looking to make the writing even better. It is a fun job, but a stressful one. It is also a professional job. It requires skill, time, focus, energy, and great attention to detail. It is not to be scoffed at or taken lightly. Of course, it can be done if your language skills are up to mark. There will be many who will “edit” (more correctly known as proof-reading) a document. However, true editing is not easy. And it takes years and years, and even then, we appreciate someone else taking a second look. After all, humans are not infallible. If we do not have another editor to take a second look, we ourselves come back to it after a while. So, this is no easy job. 🙂

Years after I received my training, I still wish my early trainers could guide me, there is so much more I want to learn. And I look back, with great respect and gratitude, on the men and women who have taught me all I know and trained me so well (sometimes against my will!). This post is dedicated to them in appreciation.

On Twitter

The favorite of many, the worry of some.

I have a Twitter account, but I rarely post. At least, rarely posted until I linked this blog with my Twitter account. So now, my Twitter followers (there are a few, I am always happily surprised to see!) get a little dose of what I post here. Which, for me, is fine for now but it is not ideal. I do not like repeated content, where the only content that has been posted is second-hand from somewhere else.

I know this cardinal rule, and I agree. Problem is, I do not have a solution. Why? Because I do not know what I want my Twitter to be.. I don’t know what I want to be on Twitter. Sacrilegious, you say? Yes, I agree. Unbelievable, you think? Of course! But sadly, there it is.

I know who I am on every other platform. On this blog, I am a baker, a traveler, and a professional editor and project manager. Some of my caps are compartmentalized and showcased here. On Facebook, I am the fun, social me. On blogger, I am the socially conscious consultant and advocate-for-the-causes-I-believe-in me. On Pinterest, I am still the traveler and foodie, looking for the pictures that send me on gastronomical highs and to travel heavens. But on Twitter, nary a tweet! I am stumped. I am lost. I got nothing. Zilch. Nada.

So, I stay quiet. I watch. I mess around with the settings. And then, I let it be. Bothers me. But I let it be. Then I pray that I will find my voice on Twitter, at least for a chirp if not for a tweet. 😉